Our BA Philosophy

We start with understanding.
Then we build.

Most software projects fail because of what happens before a line of code is written. We front-load understanding through a structured discovery process — so when development starts, it moves fast and finishes right.

Our principles

The beliefs that shape how every engagement runs.

Map first, prescribe second

We observe how you work today before suggesting anything. Real workflows, not idealised ones — inefficiencies emerge naturally.

AI-augmented, human-led

AI accelerates documentation and analysis. Our experts drive every decision and validate every output. The human is always in the loop.

Clarity before contract

You see the full scope — what we'll build, what it costs, how success is measured — before you sign a single thing.

Front-load understanding

We invest heavily in discovery to compress the build. Structured sessions upstream eliminate weeks of rework downstream.

Measure everything

Success metrics are defined before we start, tracked after launch. We build for measurable outcomes, not just working software.

Your journey with us

From the first conversation to long-term growth.

01
Pre-Sale
02
Discovery
03
Scoping
04
Build
05
Launch
06
Growth

Pre-Sale Engagement

Our first conversation costs you nothing. We want to understand your challenge before either of us makes any commitment. If we're not the right fit, we'll tell you.

Initial conversation
A focused call to understand your challenge and assess fit. No pitch deck, no pressure.
Scope of discovery agreed
We align on the problem area, the people we need in the room, and the session schedule.
Discovery sessions
Structured sessions scheduled across two weeks. We do the heavy lifting in between.
Scope document delivered
After the final session, you receive a complete scope document. Then you decide.

Discovery

Structured sessions designed to build complete understanding before a single requirement is written.

01
The Business Case
02
Workflow Deep Dive
03
User Reality
04
Solution Alignment
01

The Business Case

Week 1 · 60–90 min
Decision-maker · Finance · User Rep

Finance at the table from day one means ROI is baked in from the start.

Understand the problem and its urgency
Quantify financial impact — time, errors, missed revenue
Define success criteria and how we'll measure them
Establish budget reality and timeline expectations
Output: Quantified problem statement with success metrics sent within 24 hrs
02

Workflow Deep Dive

Week 1 · 60–90 min
Stakeholder · Operators · Users

Stakeholder provides context and priorities. Users provide ground truth.

Map the current workflow step-by-step, as actually performed
Identify data sources, destinations, and transformations
Document manual workarounds and bottlenecks
Understand all systems and integration touch-points
Output: As-is process map + data flow diagram + pain point catalog
03

User Reality

Week 2 · 60–90 min
Users only — no managers present

Without management in the room, users speak freely. We hear the unvarnished truth.

Validate our workflow understanding from Session 2
Uncover hidden workarounds and tribal knowledge
Understand emotional pain points and fears about change
Capture ground truth on time and effort — not estimates
Output: Validated workflow + workaround catalog + user change concerns
04

Solution Alignment

Week 2 · 60–90 min
Decision-maker · User Rep

We present synthesis from all prior sessions. Misalignment surfaces now — before the scope is written.

Present complete synthesis of all findings
Propose the draft solution approach
Define scope boundaries: in-scope / out-of-scope / future
Align on success metrics and acceptance criteria
Output: Agreed solution direction — internal handoff to scope development

Scoping

Nothing is ambiguous. Everything is agreed. Before a line of code is written, you sign off on exactly what we'll build — and what we won't.

Requirements clarity

Every requirement is scored across four dimensions before we present the scope. We target 8+/10 on all four.

Completeness

All use cases, edge cases, and error scenarios documented. No hidden assumptions.

  • All user stories have acceptance criteria
  • Error scenarios defined for each feature
  • Integration touch-points specified with data formats

Precision

Ambiguous language replaced with measurable specifics. No vague terms without a number attached.

  • Performance requirements quantified
  • All ambiguous terms replaced with definitions
  • Data validation rules documented

Consistency

No internal contradictions. Mockups match requirements. Terminology is uniform throughout.

  • No conflicting requirements
  • Mockups match written requirements
  • Terminology consistent throughout

Feasibility

Every commitment is technically achievable within agreed constraints, timeline, and budget.

  • Technical constraints documented
  • Third-party API availability validated
  • Timeline realistic given scope

The scope document

A structured document that becomes the binding definition of what will be built. Approved in writing by all parties before development begins.

00
Scope Metadata
01
Application Boundary
02
In / Out / Future Scope
03
Users, Roles & Permissions
04
Inputs, Outputs & Data
05
Integrations & Constraints
06
Usage-Based Costs
07
Capacity & Scale
08
ROI Measurement Plan
09
Acceptance Criteria
10
Change Control
11
Approvals
Sign-off

Development

With a fully agreed scope, development moves fast. Two-week sprints, working software after every sprint, and complete transparency throughout.

Sprint 1 · Core foundations
Sprint 2 · Feature build-out
Sprint 3 · Polish & hardening
Launch

Sprint Planning

Each two-week sprint is planned against the agreed scope. Nothing outside the scope is built without a written change order.

Continuous Delivery

You see working software early and often. Every sprint produces demonstrable, deployable functionality — not just progress reports.

Transparent Progress

Full visibility throughout. Sprint reviews, live demos, and direct access to your project tracking — no black boxes.

Quality & Testing

Automated tests, code reviews, and security checks built into every sprint. Quality is not a phase — it is a practice.

Launch & Growth

Launch is the beginning, not the end. We handle the complete go-live and stay your technical partner long after.

Production deployment
Full CI/CD pipeline, infrastructure setup, security hardening, and go-live support.
Monitoring & observability
Performance dashboards, error tracking, and alerting configured from day one.
ROI measurement
We track the success metrics defined in the scope document and report against them.
Ongoing partnership
Maintenance, iteration, and next-phase planning. We grow with your product.

Ready to start the conversation?

The first session costs you nothing. Let's understand your challenge before either of us commits to anything.

Start the conversationMeet the team