For Founders
Most dev shops build what you ask for.
We build what you need.
Early-stage founders don't need another vendor — they need a technical co-founder they can afford. Someone who understands the weight of a runway, the scrutiny of an investor meeting, and the difference between an MVP that demos well and one that actually converts.
We created focused packages for founders at different stages of that journey. We evaluate every request personally. We only take on founders we believe in — and when we do, we're fully aligned with your success. As your product gains traction, the engagement evolves too.
Ignite
Turn conviction into proof. Get investor-ready.
For pre-seed founders who are struggling to secure investment despite having a strong idea. You need something tangible to show investors — a working MVP, a clear technical vision, and the credibility to back it up.
Fixed
Requirement Analysis & Definition
- Market research and innovation landscape review
- MVP feature definition for pilot or controlled user base
MVP Build
- 100 man-hours of focused development
- Infrastructure setup at minimal or near-zero cost
- 3 months post-launch support
Investor Readiness
- Technical pitch deck support — content for investor presentations
- Technical Advisory (Strategic & Architectural) — 30 hours
Engagement
- 1–2 month engagement
- We evaluate all applications personally
Ascend
You have the fuel. Build with a team that cares.
For funded founders who are ready to build properly but need a skilled, committed development team. You don't want a hired hand — you want people who are genuinely invested in getting this right.
Fixed
Everything in Ignite, plus:
MVP Development
- 300 hours of dedicated development
- First consultation free
- 6 months post-launch support
Planning & Roadmap
- Full solution roadmap
- Project and resource team plan
- Acceptance criteria agreed for every feature
Engagement
- Maximum 2–3 month engagement
- We evaluate all applications personally
Venture
Long-term partnership. AI-augmented. Built to scale.
For founders who have launched, are gaining traction, and need a long-term technical partner to keep building. This is a custom engagement that evolves with your product, your team, and your growth stage.
Custom quote
Everything in Ascend, plus:
AI-Augmented Lean Team
- Claude Code + industry-standard SDLC for continuous delivery
- Dedicated resource allocation scoped to your stage
- Continuous iteration driven by traction and user feedback
Architecture & Strategy
- Architecture evolution as your product scales
- Hiring support and vendor evaluation
- Technical co-pilot across strategy, product, and execution
Engagement
- Ongoing — scales with your growth
- Triggered when funding is secured and traction is real
Not sure which package fits your stage?
We evaluate every founder personally. Start the conversation — no pitch, no pressure. Let's see if we're the right fit for each other.
Our BA Philosophy
We start with understanding.
Then we build.
Most software projects fail because of what happens before a line of code is written. We front-load understanding through a structured discovery process — so when development starts, it moves fast and finishes right.
Our principles
The beliefs that shape how every engagement runs.
Map first, prescribe second
We observe how you work today before suggesting anything. Real workflows, not idealised ones — inefficiencies emerge naturally.
AI-augmented, human-led
AI accelerates documentation and analysis. Our experts drive every decision and validate every output. The human is always in the loop.
Clarity before contract
You see the full scope — what we'll build, what it costs, how success is measured — before you sign a single thing.
Front-load understanding
We invest heavily in discovery to compress the build. Structured sessions upstream eliminate weeks of rework downstream.
Measure everything
Success metrics are defined before we start, tracked after launch. We build for measurable outcomes, not just working software.
Your journey with us
From the first conversation to long-term growth.
Pre-Sale Engagement
Our first conversation costs you nothing. We want to understand your challenge before either of us makes any commitment. If we're not the right fit, we'll tell you.
Discovery
Structured sessions designed to build complete understanding before a single requirement is written.
The Business Case
Week 1 · 60–90 minFinance at the table from day one means ROI is baked in from the start.
Workflow Deep Dive
Week 1 · 60–90 minStakeholder provides context and priorities. Users provide ground truth.
User Reality
Week 2 · 60–90 minWithout management in the room, users speak freely. We hear the unvarnished truth.
Solution Alignment
Week 2 · 60–90 minWe present synthesis from all prior sessions. Misalignment surfaces now — before the scope is written.
Scoping
Nothing is ambiguous. Everything is agreed. Before a line of code is written, you sign off on exactly what we'll build — and what we won't.
Requirements clarity
Every requirement is scored across four dimensions before we present the scope. We target 8+/10 on all four.
Completeness
All use cases, edge cases, and error scenarios documented. No hidden assumptions.
- All user stories have acceptance criteria
- Error scenarios defined for each feature
- Integration touch-points specified with data formats
Precision
Ambiguous language replaced with measurable specifics. No vague terms without a number attached.
- Performance requirements quantified
- All ambiguous terms replaced with definitions
- Data validation rules documented
Consistency
No internal contradictions. Mockups match requirements. Terminology is uniform throughout.
- No conflicting requirements
- Mockups match written requirements
- Terminology consistent throughout
Feasibility
Every commitment is technically achievable within agreed constraints, timeline, and budget.
- Technical constraints documented
- Third-party API availability validated
- Timeline realistic given scope
The scope document
A structured document that becomes the binding definition of what will be built. Approved in writing by all parties before development begins.
Development
With a fully agreed scope, development moves fast. Two-week sprints, working software after every sprint, and complete transparency throughout.
Sprint Planning
Each two-week sprint is planned against the agreed scope. Nothing outside the scope is built without a written change order.
Continuous Delivery
You see working software early and often. Every sprint produces demonstrable, deployable functionality — not just progress reports.
Transparent Progress
Full visibility throughout. Sprint reviews, live demos, and direct access to your project tracking — no black boxes.
Quality & Testing
Automated tests, code reviews, and security checks built into every sprint. Quality is not a phase — it is a practice.
Launch & Growth
Launch is the beginning, not the end. We handle the complete go-live and stay your technical partner long after.